Total Quality in Fast Food

positive Quality in Fast Food MGT 449 2011 Total Quality in Fast Food In the realness of betting food eating places product and swear out look be what shoot or break a kitchen range. Both Wendys and McDonalds have played out years and millions of dollars to get the level of quality that they produce just right. The discern to the achievement of two of these fast food giants is agree quality management. sequence they both may sh be around marketplaces, they both use antithetical processes to get the results that they be looking for. Wendys currently operates in sexual union America while McDonalds operates on a global scale. magic spell both of these companies provide their clients with a wonderful fast food experience, they do not always use the compar adequate to(p) procedures to demonstrate and market stark naked products. Wendys and McDonalds are kn birth very well in the unify States and Canada. One further has to see a girl with brilliantly red braids or hear the phrase Im lovin it to curtly start to crave food from either of these fast food giants. We are well versed in the batting order options available at both chains and many of us could recite several of the circuit card options sour the top of our head.The menu at both chains is very conservatively researched and evidenceed so as to make sure that each menu item forget produce the best possible profit for the customer while delivering the quality that we have come to associate with each company. The loose difference between the two companies lies in the markets that they work in. The Wendys chain is a northeast American chain located throughout the United States, Canada, and recently in Mexico. The market that they are working with is somewhat similar, although allowing for some regional differences between the three countries.McDonalds, however, works on a domain of a function wide scale. They deal with dozens of different markets which each require their own market research and testing because the culture or dietary inevitably of those countries is very different from those of other areas of the world. When Wendys decides to create a raw product they take into consideration the customer that they will be trade to. Currently menu items in all three countries are fair similar without untold variation between them. All three countries twirl the same burgers, chicken sandwiches, salads, fries, and of course the ever present frosty.By only operating in one region of the world, Wendys is able to test market a product in the United States and if that testing goes favorably thence it is marketed in all three countries. A prime showcase of this sort of testing was Wendys new fries. Wendys research showed that they were ofttimes passed all oer for other fast food choices because of their lackluster french fries. Wendys knew that having a better electric razor would entice customers to choose Wendys over their competitors, which would boost sal es figures. Wendys started in their test kitchens determining what would make a better fry.After deciding on a skin-on fry seasoned with sea salt Wendys then began test trade their new fry. After it was determined that the new fry was a much more favorable alternative to their old soggy version Wendys began its advertising campaign. In order to ensure that the fries were a success Wendys spent nearly 79%, or $17. 7 million, of its measured-media make it pushing fries, compared to spending $26. 9 million for all products in the same month according to Morrison, 2011. This strategy worked and has assistanted Wendys to improve their sales over the past year since the new fries were launched.It is also part of Wendys practises total quality. Wendys continues to offer consistently appealing new products in order to compete with their peers. By introducing new items with tried and true menu options and maintaining the quality product that Wendys has come to be known for, they are able to maintain a strong presence within the quick-service restaurant industry. McDonalds, on the other hand, postulate to have a different barbel to their menu items. At this time you will find a McDonalds restaurant in more than 119 countries on six continents. This means that their test marketing must(prenominal) be regionally specific.Each region of the world must create and test products taking into account dietary and prove differences around the world. An example of this rationality of products is the Indian menu. Cows are considered quasi-religious in India. Therefore, the menu in India does not offer any kicking products. McDonalds has swapped out the beef patties in the popular Big mac with chicken in order to work within the dietary needs of the Indian population. They also offer a veggie burger and several seek options. India is not the only country where McDonalds offers what would be considered strange deal by customers in the United States.From shrimp burgers in Asian markets to beer be exercised in parts of Europe, McDonalds has reworked its core menu to include items that are familiar to the local population while still being able to produce their product in approximately one minute. Speed of service and menu items, which have become old favorites for consumers, are two elements of McDonalds total quality strategy. Another example of McDonalds use of total quality is the use of what are referred to by Beth Kowitt (2011) as platforms. An example of a platform is chicken where McNuggets are the product.By focusing on platforms and then branching off of them McDonalds is able to stick to a storey menu that always works and then tweak the item in a more creative way without losing the original integrity of the product. This has turn up a very successful strategy for McDonalds and it is one that they will continue to use far into the future. Both Wendys and McDonalds serve the quick-service restaurant consumer. They both do market researc h and product roll-outs, plainly their strategy for these roll-outs is different because of the different markets that they work with.Being a subject company means that Wendys is able to product test on a smaller scale within one area, where McDonalds must test within each region of the world that it operates in. Even though their approach to marketing may be different, both companies still practice total quality within their organizations. Both companies are striving to be the top in their market, and using total quality strategies will help them to both stay competitive with each other in North America. References Goetsch, D. L. , & Davis, S. B. (2010). Quality management for organizational excellence Introduction to total quality (6th ed. . Upper Saddle River, NJ Pearson Education. Kowitt, B. (2011). WHY McDONALDS WINS IN ANY ECONOMY. Fortune, 164(4), 70-78. Retrieved from EBSCOhost. MORRISON, M. (2011). FOR WENDYS, THE PROOFS IN THE POTATOES AS FANCYFRIES LAUNCH DECLARED A SUC CESS. Advertising Age, 82(13), 5-20. Retrievedfrom EBSCOhost. Reich, A. Z. , McCleary, K. W. , Tepanon, Y. , Weaver, P. A. (2005). The Impact of Productand do Quality on Brand Loyalty An Exploratory Investigation of Quick-ServiceRestaurants. daybook of Foodservice Business Research, 8(3), 35-53. doi10. 13O0/J369v08n03-04