Advertising Concepts - General Motors Corp.

Abstract oecumenical Motors Corporation achieved $186,800,000,000 in revenue for the twelvemonth 2002. The internationally acclaimed political machine giant approaches the advertisement efforts of its legion(predicate) brands on every conceivable front. From television, with over 10,000 commercials per week beamed to American households to clips, newspapers to billboards, sporting events to concerts, game shows to humanity shows and musical lyrics to monster trucks, General Motors Corporation spends $2.14 billion buck marks on advertizement and marketing definitely has the resources and ability to bring each of its products to the consumer forefront. GMs smokes H2, bother Trucks and the new Saturn VUE sport utility vehicle atomic human activity 18 three brands that utilize interesting advert concepts in delivering their capacity to the consumer. General Motors Hummer H2 - General Motors Corp.s new Hummer brand tapped upstart storage Modernista!, Boston, on Oct. 12, 2000 as office of record for its estimated $35 one trillion million million account (Hernandez 2000). The brand is tar conducting the affluent and wealthy customer establish upon an entry price tag of $49,000 (Hummer 2003). The Hummer brand utilizes television, magazine and the print mediums for the majority of its advertising. Hummer has targeted programming on networks much(prenominal) as CNN, Travel Channel, ESPN, CNBC, BET and A & E for most of its television spots.

The print advertisements can be prepare in The Wall Street Journal, GQ, 4-Wheel and Off-Road, just to name a few (Vanzura 2003). It is evident that Hummer has alloc! ated the majority of its advertising dollar to television in an effort to reach more clunk on a broader scale. The message is to confirm to the consumer that the Hummer H2 is, similar nothing else (Vanzura 2003). This theme is consistent throughout their TV advertising professing a rugged, adventurous, powerful and exciting vehicle that is cherished by many, but afforded by few. Chevy Trucks... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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