1800Flowers Marketing

marketing Plan Summary I.Executive Summary II.Situational synopsis a.Industry Analysis i.Competitors ii.Market demographics iii.Consumer base iv.Financials b.Strengths i.strategic alliances ii.Strong financials iii.Blue chip clientele c.Weaknesses i.Dependence on BloomNet ii. diminution in Average Order cling to iii.Low employee efficiency III.Challenges / Opportunities a.Economic i.Increased fluid in progress ii.Increased employment iii.Increased GDP iv.Increased fuel prices b.Political / Legal i. lucre retail regulation ii.The middle east wars Social / pagan iii.Growing net income gross revenue iv.Seasonality c.Competitive / Technological i.Leverage recent acquisitions ii.Execution of variegation and differentiation iii. super competitive market iv.Low barriers to entry IV.Marketing Goals / Objectives a.Mission: Our strike is to help our guests express themselves and connect with the important people in their lives. b.Sales and market share forecasts c.Goals i.Leadership in the consumer patterned category ii.Growing grade in the Gourmet Food and cave in basket business iii.Change 1-8-00Flowers.com brand recognition (add 1-800-Baskets.com)Executive summary (cont.)) V.Marketing Strategies a.Product i.

Diverse produce mix ii.Highly recognizable brand label (subsidiaries and partners) b.Place / Distribution i.Multi-channel customer access (Call, click or come in) ii.BloomNet scattering channels c.Pricing i.Floral pricing strategy ii.Value added differentiation iii.Premium brand parent product mix d.Promotion i.Int ernet sales and specials ii.Preferred accou! nts iii.Rewards programs iv.Email reminders v.Cross-promotional sweepstakes VI.Marketing Tactics a.Product i.Increase differentiated antecedent floral arrangements ii.Continue expansion into new product lines iii. monitoring craft and fund BloomNet to ensure freshness b.Place / Distribution i....If you want to regulate a full essay, order it on our website: OrderCustomPaper.com

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