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Wednesday, July 17, 2019

Branding strategy for Mobinil Essay

1. Given wholly the changes in the mailing system for Mobinil oer the years, has the Mobinil brand conveyed a consistent gist to customers? Is this a benefit or impairment as the mobile service forgetr business moves forward in Egypt with the intro of Etisalat and Vodafone?In my opinion, Mobinil has conveyed a consistent convey to customers because even after years of existing, they nevertheless focus on their main relegation providing reliable and simple services that come across up interaction and correct communication. I believe that entry of Etisalat and Vodafone was a benefit, because even though Mobinil was not a monopoly anymore, it still could pick up from competitors and improve their service to satisfy customers needs. Mobinil does researches to be aw ar of competitors strengths and weaknesses that helper the company to puzzle successful.2. What is Mobinil selling? What are customers really buy?Mobinil is selling mobile devices and services. Customers are get ability to communicate and on-the-go connectivity core product. They are buying mobile devices and services factual product. While buying mobile devices, mountain also get warranties and instructions that help them with using the device augmented product.3. go out the many reasons for Mobinils success widen to work with the increasing presence of Vodafone and Etisalat? wherefore or why not?In my opinion Mobinil will still be successful because the company always does researches to jazz what competitors are doing, so they can provide better service for their customers. Mobinil now is the loss leader for mobile services in Egypt and I believe they will continue to improve their work because of their successful marketing strategy and customers loyalty.4. What futuristic strategic recommendations would you make to the Mobinil brand managers? Try to meet customer expectations and distribute the desired level of excellence. Mobinil should also make more agreements with net works in

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